Mpesa (Mobile Money Transfer)

Ciku has recently finished varsity and is now working at the largest mobile operator in Kenya (Safaricom) her wow brand is a mobile money transfer product from Safaricom called (MPESA) which means "mobile money". It is a Kenyan brand which since its launch in 2007 MPESA has changed the lives of Kenyans! It allows a consumer to buy electronic funds an send electronic funds to any mobile phone user in the country....must admit this is my choice of truly a wow brand! MPESA provides consumers with a cheap, fast and secure way of sending and receiving money without the hussle of going to a bank or ATM. In december 2010 alone there were over 20million transactions conducted in the month....to put it into perspective the population in Kenya is 40million!! Consumers can pay for groceries through Mpesa, pay school fees, buy tickets, pay utility bills the list is endless. Safaricom is part of Vodafone and is now made it possible for Kenyans living in the UK to send money home through MPESA.....this is truly a WOW brand!

Samsung

Samsung is Patrick's wow brand.....almost all his household electronics are Samsung. Samsung is about innovation, good value for money and product performance. Patrick has never been disappointed by any Samsung product he has purchased

Nokia

Nokia is the leading mobile phone in Kenya... For Jesca Nokia is a mobile phone that is easy to use, innovative and cost friendly...she is a true Nokia loyal and would not substitute her Nokia phone with any other brand!

Subaru

For Joseph like many young men in Kenya...Subaru is a wow car brand. It appeals to those who are looking for the adrenaline that comes with speed. It also delivers on comfort and its value for money given its efficient fuel consumption....

Apple

I have no doubt many consumers across the world would choose Apple as a wow brand. For Sheetal its all about the innovation and style of apple products.....everytime Apple launches a new product they push the boundaries even further....