Great Brands Get the Basics Right!!
When I began interviewing consumers in Nairobi on what they thought was a WOW brand I was amazed at the consistency in responses. Its all about the basics....product performance..does the brand deliver on its consumer promise. If it does it earns the consumers trust. Take a look at what Kenyan consumers had to say....
Great Brands Get the Basics Right!
When I began interviewing consumers in Nairobi on what they thought was a wow brand I was amazed at the consistency in responses....its all about the basics....product performance- does the brand deliver on its consumer promise. Take a look at what consumers had to say....
Sunday, February 13, 2011
Samsung
Samsung is Patrick's wow brand.....almost all his household electronics are Samsung. Samsung is about innovation, good value for money and product performance. Patrick has never been disappointed by any Samsung product he has purchased
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