Great Brands Get the Basics Right!!
When I began interviewing consumers in Nairobi on what they thought was a WOW brand I was amazed at the consistency in responses. Its all about the basics....product performance..does the brand deliver on its consumer promise. If it does it earns the consumers trust. Take a look at what Kenyan consumers had to say....
Great Brands Get the Basics Right!
When I began interviewing consumers in Nairobi on what they thought was a wow brand I was amazed at the consistency in responses....its all about the basics....product performance- does the brand deliver on its consumer promise. Take a look at what consumers had to say....
Sunday, February 13, 2011
Apple
I have no doubt many consumers across the world would choose Apple as a wow brand. For Sheetal its all about the innovation and style of apple products.....everytime Apple launches a new product they push the boundaries even further....
Apple is definitely a wow brand.The new iphone4 has over 100 hundred applications!My favorite feature must be the multitasking capability with allows you to use more that one application at the same time.I can now listen to music as I do my assignments on the new Apple iOS4.
In my opinion there is no doubt that the Apple brand is the definitive WOW brand. Not only does the design inspire generations but it's also well thought out so it's truly easy to use. Apple clearly understands its users, builds trustworthy products and hardly ever disappoints on driving the innovation agenda. I'm an Iphone user and honestly I get cold sweats thinking of life before I made the switch.
Apple is definitely a wow brand.The new iphone4 has over 100 hundred applications!My favorite feature must be the multitasking capability with allows you to use more that one application at the same time.I can now listen to music as I do my assignments on the new Apple iOS4.
ReplyDeleteIn my opinion there is no doubt that the Apple brand is the definitive WOW brand. Not only does the design inspire generations but it's also well thought out so it's truly easy to use. Apple clearly understands its users, builds trustworthy products and hardly ever disappoints on driving the innovation agenda. I'm an Iphone user and honestly I get cold sweats thinking of life before I made the switch.
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