Great Brands Get the Basics Right!!
When I began interviewing consumers in Nairobi on what they thought was a WOW brand I was amazed at the consistency in responses. Its all about the basics....product performance..does the brand deliver on its consumer promise. If it does it earns the consumers trust. Take a look at what Kenyan consumers had to say....
Great Brands Get the Basics Right!
When I began interviewing consumers in Nairobi on what they thought was a wow brand I was amazed at the consistency in responses....its all about the basics....product performance- does the brand deliver on its consumer promise. Take a look at what consumers had to say....
Sunday, February 13, 2011
Nokia
Nokia is the leading mobile phone in Kenya... For Jesca Nokia is a mobile phone that is easy to use, innovative and cost friendly...she is a true Nokia loyal and would not substitute her Nokia phone with any other brand!
Critics can pin down Nokia on having fallen behind other industry players like Apple, Google's Android, RIM's Black Berry et al but Nokia stands for dependability, simplicity in functionality and ability to remain relevant to a cross section of handset users - low end to high end. This is what makes it a WOW brand!
Nokia is the most appealing brand. Nokia has consistently delivered, no software failure, long battery life, it’s simple to use and affordable. Also depending on the type of phone one has the ability to switch/multitask between menu options.
Simply - A consistently user friendly brand. Consistency in Promise, Simplicty in Delivery, User & Pocket Friendly. Meet these ABC's and you're WOWing me already - Nokia I believe does that. Bea
Critics can pin down Nokia on having fallen behind other industry players like Apple, Google's Android, RIM's Black Berry et al but Nokia stands for dependability, simplicity in functionality and ability to remain relevant to a cross section of handset users - low end to high end. This is what makes it a WOW brand!
ReplyDeleteNokia is the most appealing brand. Nokia has consistently delivered, no software failure, long battery life, it’s simple to use and affordable. Also depending on the type of phone one has the ability to switch/multitask between menu options.
ReplyDeleteSimply - A consistently user friendly brand. Consistency in Promise, Simplicty in Delivery, User & Pocket Friendly. Meet these ABC's and you're WOWing me already - Nokia I believe does that. Bea
ReplyDelete